BOON, a Connections App for Professionals

Networking is a necessary part of career development in today’s professional world: according to Forbes, 70-80% of open positions are never posted on job boards. Instead, these jobs are filled through networking. For introverts, those with social anxiety, or recent graduates, however, networking is intimidating and anxiety-inducing. This is where BOON comes in. BOON is a career networking and mentoring app for college students that matches the user to a career professional, with whom they can network and get advice. Through research on competitors, I determined my audience as those looking for career mentorship and networking opportunities. Surveys narrowed down what my target audiences were looking for, and I implemented those ideas in a wireframe and two personas.